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Part III: How to delegate like a business-world exec.
By: Jessica Delgado
http://www.dloriedesigns.com
You have your name out there, you have your web site running, and you are swamped! Now you have clients calling and e-mails coming in, and now there is no way you can do it all. You either do it all and never see your family again, or find some way of balancing this mess. How do real-world exec's do it? First, they don't do it all. Second, neither do you. Here are a few tips on how to keep your sanity and continue your business.
First, get organized. Make a list of what you can and cannot do. What you like to do, but know that you cannot possibly do. In other words, if you had an assistant, what would you make him/her do? He/She would most probably take care of your mailing lists, e-newsletter, web site updates and management, creating your flyers, etc. I know, you like it, but you have to set your priorities. You are a business owner now. You need to think and act like one. Your job is to not only create/manufacture your product line or service, but you need to bring in more clients. You are your sole marketing department. Believe me, you have enough to do.
Now that you have your list, create a schedule. It's best to try to schedule things a week in advance, but if you can't, put your list together the night before. Notice I said, "PUT
TOGETHER." Do not sit there the night before and try to make a list. Jot things down in your palm pilot or planner as you go along your day. In the evening, or when you get a spare moment, prioritize your list.
Now that you have your list completed, you realize you can't do all of this on your own. You definitely need help. If you cannot hire an assistant, do not want a stranger in your home, do not want the hassle of having to train someone, then opt for a virtual assistant (VA). If the things you need done are just enough to take away time from your busy day, but not enough to require hiring someone full-time, it may be the best route. Outsource what you need done, and concentrate on what you yourself need to do.
Outsourcing for small businesses/SOHO (Small office/Home Office) is becoming very affordable these days. Virtual assistant and web assistant offices are becoming increasingly popular. They are offering to take over your mailing lists, e-mail replies, e-
newsletters, and just about anything you can imagine. One of the benefits is you get the assistance that you need without having to hire a staffed assistant. Just like you, they may be a small business specializing in making your small business grow.
Finding a virtual assistant or web assistant is much easier these days. You can search for an assistant on-line through guru.com or AdminProf.com. Interview your VA or WA (Web Assistant) as if you were interviewing a new employee. Make sure you tell your soon to be assistant about what your needs are. If they cannot meet your needs,
they may be able to refer you to someone who can.
Now that you have your list in hand, schedule set, and the mundane tasks out of the way, you are free to take care of your existing clients and find new ones.
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