www.dloriedesigns.com

Last week we looked at how to take advantage of your hometown resources before going global. Setting a good foundation to your business is key, and now that you have done that, it is time to take it one step further. Now that you have advertised and promoted your business at length, it is time to talk about making your web site work for you.

Only a few a years ago, one could set up a site and generate an invariable amount of traffic to their site. That's one of the rewards to being a web pioneer. Unfortunately, today, it's not that simple. It is not that simple for the web pioneer or even the web newbies. Pioneers are getting beat out by newbies one day and the next vice versa. That's the beauty of the Internet. There is a lot of competition out there. With sites popping up for just about anyone and just about anything, how do you make your site work for you?

There are several things to keep in mind. The first is, not all traffic is good traffic. There are tons of sites that offer thousands of free hits daily. Many offers are for only a few dollars a month. Just ten dollars a month they say. Have you done the math?

$10 x $12 = $120.

Think of all the other promotion strategies you can invest in for $120? It may not even be what you're looking for. Many of these "hits" are not even targeted. What you want are
targeted hits. What is the difference between targeted and untargeted hits? It is very simple. A targeted hit means that someone searching for your type of site is on your site. Someone looking for handmade lotions came across your site selling homemade
bath products. It means that you will have a higher probability of a customer, request, or even a repeat visit. An untargeted hit means you have a lower probability of any of the above. It means that someone looking for car parts came across your site for delicious
handmade bath products. How is that going to help you? It is most probably not.

So, how do you generate targeted traffic to your site? Remember all that running around you did in part one? That is where you're hoping your site will pay off. Depending on the type of business you have, you want your site to be a part of your marketing strategy.
You want to send the message that you are up to date, and accessible even after hours. Maybe they do not want to hear your sales pitch right there. Just refer them to your site. Casually mention, that you have a site and that they can find the address on the card.
Think about this. How many times, just out of sheer curiosity, have you not looked up someone's site to see what it looks like?

Handing out your web site address has turned into the equivalent of handing out your business phone number, but better. People are going to want to know what you are all about at their leisure and then give you a call. Your site has to be inviting, well put together, attractive, and informational. This does not mean you have to spend
thousands of dollars to have someone to put it together. It is even possible to make your own site. However, just like it has its positive side, there is a negative side. Weigh out the positive and negative. In some cases, it may be better for you to make your site
and in another it would be best to outsource it. There are sites out there that will make you a quality site for as much as it will cost to get the programs. If you do take the route of outsourcing, be upfront. Let them know what your budget is, and they will tell you
what they can do with that amount. Believe it or not, all of us are not out to fleece you.

Remember, sometimes old-fashioned tactics work best.

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