Most Commonly Asked Questions About Ezine Publishing
© 2003 Terri Seymour
Getting so many emails as I do about ezine publishing, I thought maybe an article
covering the most asked questions would be useful to some of you who are thinking about or
just starting your own ezine.
* What is an Ezine?
An ezine is simply an electronic newsletter or magazine mailed periodically to a list of
opt-in subscribers. Opt-in means that these subscribers have signed-up for or requested to
receive your ezine.
A good ezine will contain lots of useful information and resources for the subscribers.
* Who Do I Send My Ezine To?
You obtain a list of subscribers by advertising and promoting your ezine in several ways.
Announcement lists - Follow guidelines for posting and get some free exposure!
Writing Articles - Definitely something you want to get into. Very powerful method of free
promotion!
Ad swaps - Running other publishers' ads in exchange for them running yours is a great way
to get a lot of free ezine advertising, plus you get to make new friends as well! ;-)
Discussion Lists - Similar to announcement lists, but get involved in the discussions as
often as possible.
Message Boards - Similar to discussion groups. Establish yourself as an expert who is
there to help.
Joint Ventures - Exchange thank you page ads with other publishers, participate in group
pop under windows, swap publisher ads in your welcome letters to your subscribers. Be
creative with joint ventures to dramatically increase your subscriber list!
* How Do I Mail My Ezine?
There are several ways you can mail out your ezine.
Autoresponder - A favorite of many publishers because you are able to send out several
follow-ups.
Email Server - When you are first starting using your email server is an easy and
inexpensive way to mail our your newsletter.
Mailing List Manager - After your list grows, I recommend you purchase an easy and
effective mailing list manager.
Web Host - When you buy your domain, you also get a mailserver from which you can send out
your ezine. Your subscribe address would be something like:
mailto:newsletter-subscribe@myowndomain.com
Yahoo and Topica, etc - Free mailing list managers like these are a good way to get
started on a tight budget.
* What Do I Put in My Ezine?
Lots of good resources, helpful information, a little fun, motivational stories, original
or guest articles, product or affiliate program reviews, freebies, etc. You must also add
your personality to your ezine. That is what makes your ezine special! Write an editorial
so your readers can get to know you and can interact with you. Let your ideas flow and
make your ezine interesting and unique!
* Why Should I Publish an Ezine?
Publishing an ezine is important to your business because it enables you to keep in
contact with the people who are interested in your website, your product and you. You can
build a solid foundation of trust and respect on which to base your business success!
Answering all questions in detail is quite impossible in one article, but I hope I have
covered some of the main points that you might be curious about.
******************
To learn step-by-step how to publish your own quality ezine using powerful methods and
surefire strategies click here:
******************* |
